I have a dream, and I've been carrying it around with me for 34 years.
It's unspectacular. It goes like this: everyone in a company should have a coach at their side.
Not a feedback conversation once a year, where both sides pretend that this counts as development. Not the leadership program for the top five percent. But someone who's there. Who listens. Who asks the follow-up questions. Who's sometimes a coach, sometimes a mentor, sometimes just a sparring partner at 10:30 pm, when tomorrow brings the conversation you've been dodging for three weeks.
Someone with experience. With knowledge. With background. With standing.
In all those years, I've hardly ever seen a company really pull this off. Not because the people there are bad. But because it's expensive. Because something else was more important right then. Because restructuring. Because Q4. Because in the end the coach was only budgeted for the level above.
And then AI came along.
Yes, I know
I know the objections, and I share many of them. AI hallucinates. AI flatters. AI doesn't replace a human being, doesn't replace therapy, doesn't replace real coaching with someone across from you who interrupts you after twenty minutes and says, “You're avoiding the point.”
All true. I'm not naive about this — after all, I earn my living from the very thing that's supposedly being replaced right now.
But let me say the obvious thing anyway: for the first time in my working life, truly everyone can afford someone across from them who thinks along with them. Not the best someone. But one who's awake at 10:30 pm, stays patient, doesn't send an invoice, and doesn't have a calendar full of appointments.
For the caseworker who never had coaching budgeted for them. For the team lead still on probation. For the apprentice who doesn't know who to ask.
This isn't a downgrade of coaching. It's an expansion of the people who get any coaching at all. And that, for all the justified criticism, I find pretty sensational.
What we did at SeminarPartner
We tried a lot. And honestly: most of it was mediocre.
Because asking an AI to “coach me” produces exactly what you deserve for it: friendly agreement, three bullet points, a motivational quote. The problem isn't the AI. The problem is that nobody told it what coaching actually is.
So we told it. In full detail. One question after another. Don't agree when the argument doesn't hold. Separate assumptions from facts. Name the contradictions. Don't decide for the person. And: the responsibility stays with the person, always.
Two things came out of it, and from now on they're both on our website — both free:
- The Growth Coach prompt. Copy it, paste it into your AI, hit send. The coaching begins. You don't need to know how to do anything except write.
- A connector. For anyone who wants it permanently: you connect your AI to our coach once — and after that you have it in every conversation, always in the current version. No more copy-paste, no outdated text on some sticky note.
Both work best in Claude and ChatGPT. With other systems, the results in our tests came out noticeably more variable — give it a try, but don't be surprised if the difference is bigger than you expect.
We store nothing. No conversation content ends up with us. This runs solely between you and your AI. That's not a feature, it's the precondition for someone to honestly write down what's really on their mind.
And the catch?
As a trainer, I learned: when something is free, everyone looks for the catch. So here it is, out in the open:
I hope you like it. And that someday, when it's about something that really hurts, you'll call a human being. Maybe us.
But that's not the condition. Take the prompt, connect the connector, coach yourself with it for a year and never say a word to me. That's fine too. The dream was never that everyone books with me. The dream was that no one is left standing without a coach just because there was no budget.
One request
I'm curious, honestly curious. Give it a try and write to me about what happened.
Where was it better than you thought? Where did it really move you forward — and where did it just tell you what you wanted to hear? That's exactly what I want to know, because that's exactly what we keep working on.
I waited 34 years for this tool. Now I'd love to find out what you'll do with it.